Frequently asked

The pricing questions, answered.

Everything we get asked on the demo call, in writing — so you can forward this to whoever else needs to weigh in.

Pricing

Everything that affects what you'll pay, monthly and one-time.

How much does Sundae cost?

For our first 10 customers (early adopter offer):

  • $150/month (regular $199)
  • $0 setup fee (regular $500)
  • That $150 rate is locked in for life — your price never goes up.

After we hit 10 customers, pricing moves to $199/mo + $500 setup for new sign-ups. Existing early adopters keep their $150 forever.

Are there any other fees?

Only Stripe's standard payment processing fees on bookings and POS sales — 2.9% + 30¢ per transaction. Those go directly to Stripe, not us. We don't take a cut of your transactions.

What about Stripe Connect platform fees?

Nope. Some SaaS platforms charge a percentage on top of Stripe's fees for “platform services.” We don't, now or in the future.

What's included in the monthly price?

Everything. We don't do tiered pricing. You get:

  • Unlimited bookings, parties, events
  • Unlimited POS sales
  • Unlimited members
  • Unlimited staff users
  • All features — no premium tier
  • Direct line to the team for support
What's included in the free onboarding?

For early adopters, we handle:

  • Building your tenant + setting up brand colors
  • Importing your customer data if you have it
  • Building your POS menu from your existing menu export
  • Configuring party packages, memberships, hours
  • Stripe Connect setup call
  • 1-hour admin training + 30-min staff training
  • 7–14 day go-live timeline

Normally a $500 fee. Early adopters get it free.

What if I want to add a second location?
  • Founding customers: $75/mo per additional location, same lifetime lock-in.
  • After founding pricing closes: $100/mo per additional location.
  • We don't charge per-feature or per-user.
Will my price increase later?

No. Once you sign at $150, that's your rate as long as you're a customer.

Why is early adopter pricing limited to 10 cafes?

Two reasons:

  1. Feedback loops— we want a real working relationship with each early customer to fix bugs and prioritize features based on what's actually painful. You can't do that with 50 customers and stay sane.
  2. Case studies matter more than revenue right now — we'd rather sell 10 cafes deeply than 50 cafes shallowly.

After we hit 10, pricing goes to $199/mo + $500 setup and we start scaling support. Anyone who signed on as a founding 10 keeps their rate.

Trial, contract, and cancellation

How long the commitment is and how you get out.

Do you offer a free trial?

We offer a 14-day trial with your real data loaded — so you're testing on what your actual cafe looks like, not a sandbox. Sign on, we onboard you for free, you have 14 days to back out before the first $150 charge.

Is there a contract?

Month-to-month. Cancel any time with 30 days notice. No annual commitments.

If you pay annually upfront, you get 1 month free (12 months for the price of 11).

What happens if I cancel?

You can export all your data. We give you 60 days to grab CSVs of bookings, customers, POS sales, etc. After that we delete your tenant data permanently.

Operations + limits

Usage caps, compliance, taxes, and money flow.

Are there any usage limits I should know about?

Bookings, POS transactions, members, and staff are all unlimited. Email sends use Resend's infrastructure — you'd need to be sending 50,000+ transactional emails per month before that becomes a discussion. SMS is not included in the base price (an SMS add-on is on the roadmap).

Do you handle PCI compliance?

Yes, through Stripe. We never touch raw card data — it goes directly from your customer's browser to Stripe's vault. You're PCI-DSS compliant by default through Stripe's certification.

What about taxes? Do you collect sales tax for me?

Sundae lets you configure tax rates per item category, calculates correctly at checkout, and reports total tax collected for your filings. We don't file taxes on your behalf — that's still your accountant's job.

Can I see how the money flows?

Sure:

  1. Customer pays you via Stripe Connect (using your Stripe account, not ours)
  2. Stripe deducts their 2.9% + 30¢
  3. The rest goes to your bank account on your Stripe payout schedule (default: 2-day rolling)
  4. We bill you $150/mo on the 1st via a separate Stripe charge

We never hold your money. You never wait on us to disburse anything.

Didn't answer your question?

We'd rather have a 15-minute call than play email tag. Book one and we'll talk it through.